Aduna Superfoods is a British B Corp founded in 2012, born from a deeply personal journey to The Gambia where co-founder Andrew discovered both the transformative power of African superfoods and their potential to create life-changing income for rural farming communities. The name "Aduna" means "life" or "world" in Wolof, the language of Senegal and The Gambia — a reminder of the connection between individual wellbeing and the health of the planet. The brand specialises in pure, organic, African-sourced superfoods including baobab, moringa, hibiscus, cacao, and fonio grain, available as powders, blends, supplements, teas, and beauty oils. Working directly with over 3,300 female producers across Africa, Aduna has created sustainable livelihoods for communities supporting 20,000 dependents. Certified B Corp and FairWild proud, every Aduna purchase is genuinely good for you and the world.
Discover Aduna Superfoods at Greenlands Health Store, your independent health and wellness retailer located in Greenwich Market, London SE10. Visit us in-store or order online — if your item is out of stock in-store, simply place your order before 2pm Monday to Friday for next day collection or dispatch.