Al'Fez is a British food brand founded by Sam Jacobi, inspired by his childhood growing up in the Middle East in the 1970s — memories of bustling souks, freshly made houmous drizzled with Jordanian olive oil, and the vivid aromas of North African and Levantine cooking. Launched in 2000 after a decade in the food industry, Al'Fez set out to bring authentic Middle Eastern and Moroccan flavours to home cooks without resorting to artificial flavours or shortcuts. Now the leading mainstream Middle Eastern brand in Europe, stocked across Tesco, Waitrose, Whole Foods, and sold in 28 countries worldwide, the range includes tagine sauces, harissa paste, falafel mixes, Moroccan spiced couscous, and a wealth of spices, pastes, and marinades that make it easy to recreate the flavours of the souk at home.
Discover Al'Fez at Greenlands Health Store, your independent health and wellness retailer located in Greenwich Market, London SE10. Visit us in-store or order online — if your item is out of stock in-store, simply place your order before 2pm Monday to Friday for next day collection or dispatch.
